Managing supply chain risks may be as simple as a video conference. As many folks know, I am always on the lookout for start-up companies that offer new solutions to the supply chain market. Though its services are for all industries, one interesting company is Zoom. Based in Santa Clara, California, Zoom is one of a growing number of start-ups that provide cloud-base solutions.
According to an Enterprise Networking Planet article, Zoom is “a true cloud-based solution,” with no dedicated on-premises hardware required. This is an important differentiator, according to Nick Chong, the company’s head of product marketing who also noted the company’s approach to mobility as another differentiator. Mr. Chong further states that Zoom is the first in the market to offer mobile screen sharing within video conferences. Mobile users can also start or join meetings; send invitations via email, SMS, and instant message; and utilize a full suite of collaboration features, such as typing on and annotating documents and presentations and recording meetings directly from their mobile devices.
So, what are the advantages of Zoom’s offerings for the supply chain market? One example can be found in freight forwarding. By nature, freight forwarding companies interact on a global basis and as such need to be able to keep up with changing trade regulations as well as to be able to react to any change within the environment quickly or else run the risk of delays and/or possible damages to goods. Communication and collaboration are important to keep the flow of goods moving between trade lanes.
JAS Forwarding is one such freight forwarder that utilizes Zoom for its internal communications. JAS consists of a global network of 47 subsidiaries, 35 exclusive agents and more than 3,700 employees across 80 countries. As a cost savings measure as well as one to provide a high standard of customer satisfaction, Zoom is being used for training purposes and for global counterparts to discuss business trends, new solutions, and strategies to improve service to customers.
Supply chains continue to globalize and with this expansion comes the need to communicate with teams regardless of where in the world they may be – collaborating, training and sharing knowledge and being able to react quickly to any potential risk that may occur is a requirement especially in freight forwarding. The rise of mobile devices such as smart phones and tablets and cloud-based solutions such as Zoom are allowing companies such as JAS to communicate with employees around the world in an easier and cost-effective manner.